Due to innovations in textiles and technology, improvements have been made in functionality, such that garments and footwear have become more breathable, lightweight, and waterproof. Its popularity may have stemmed from its ability to fill a gap in the market, when sportswear was once merely functional rather than stylish. Sportswear that had been worn exclusively in gyms is now being worn elsewhere by young adults and fitness-conscious consumers and has been accompanied by a relaxation in dress codes. A decade ago, denim workwear uniforms were more popular, but today, athleisure is increasingly popular in places such as public streets and fashion stores and fashion runways. Another account suggests that the trend came about because people could wear them for multiple occasions without having to change, which meant greater convenience since people did not have to carry an extra gym outfit on the way to the office, for example. īy some accounts, the athleisure trend in the 21st century grew out of women wearing yoga pants. By the 1970s, the adidas tracksuits were ubiquitous in streetculture and in the 1980s grew in the underground culture due to Run D.M.C. Adidas invented the concept by introducing Franz Beckenbauer tracksuits in 1967, which were the first commercially produced tracksuits.
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